January 24, 2015 – Las Vegas, NV – Old Forge based lift chair manufacturer, UltraComfort America, enthusiastically debuts their digital media initiative at the Las Vegas Furniture Market. This initiative was developed to assist retailers with advertising, marketing and merchandising of power lift chairs in our increasingly “digital savvy” world.
“Digital marketing is here to stay and proven to be effective when integrated into a business model”, stated Bob Smith, VP of Sales and Marketing. “We are dedicated to making it simple for our retailers to be a part of digital media by providing them with ready to use, personalized video files and a user-friendly website that consumers will deem memorable.” UltraComfort debuted this effort by introducing three digital aspects to Market visitors: recorded interviews with the retailer filmed in the UC showroom, a newly redesigned website and two new 30 second commercials available to the retailers at no charge.
Interviews with retailers were filmed Sunday, Monday and Tuesday of Market. The interviews gave retailers a platform to not only “This is a great way for the retailer to be heard”, explained Tim Robinson, Director of Digital Media. “It also gives them a chance to promote lift chairs even when they aren’t physically present in their store. With the category beginning to really take off, this gives them an opportunity to put extra effort behind the promotion without taking away from anything else.”
Another digital launch is the introduction of a newly designed website featuring a retailer log in portion that will allow retailers to access product images, literature PDFs and other important UltraComfort information with a username and password. The overall design of the website has a modern, lifestyle feel with video headers placed to catch the attention of the visitor immediately. This site also features videos throughout to enhance user experience and product knowledge. The future plans for this website include and interactive AutoDrive hand control and a quiz that will help the visitor find their ideal lift chair. “A company’s website is a direct reflection of their products and practices”, stated Sarah Lydon, Director of Marketing. “We feel this website represents our dedication to the lift chair category and makes the visitor’s experience enjoyable.” To explore the new website design, visit www.ultracomfort.net.
In addition to the above, UltraComfort also introduced two 30 second commercials that are available to retailers at no charge; a StellarComfort commercial and commercial focused on their DayDreamer model. Retailers can request both spots end-slated with their store information at no charge. These requests can be made by logging into the retailer portion of the new website.
UltraComfort America is the retail furniture division of the world’s largest power lift chair manufacturer. A family owned, family operated business headquartered in Northeastern Pennsylvania, UltraComfort America is a true American manufacturer offering retailers products that exceed industry standards for design, components and warranties.